Tumblelog by Soup.io
Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.
hensleysbpm

For Ridgewells Catering, Business Really Booms During The Holiday Season

Disruption Through Business Model Innovation: The Story of Minnicks

This is my passion. Lacz grew up in New Jersey. Her mother is a retired schoolteacher and her father owned an engineering and architectural firm. Her love affair with food began as a child, when her Polish grandmother put together sprawling dinners. She also worked in a local deli, where she made and sold sandwiches (her favorite is bologna on rye with mustard) and hot chicken soup. After graduation, she stayed in Washington. She was a bartender, then sold microcomputers and was fired as the catering manager at Clydes, the popular local restaurant chainlet.
For the original version including any supplementary images or video, visit http://www.washingtonpost.com/business/economy/for-ridgewells-catering-business-really-booms-during-the-holiday-season/2013/11/03/81fdfa66-4171-11e3-a751-f032898f2dbc_story_1.html

The technician who visits the location will service the equipment and with a simple scan of the associated QR code, the VIP member is credited with rewards points. Each reward point is worth $1. In addition, Minnicks offers reward points for referrals, social media engagement (eg: Liking Facebook Page and following on Twitter will earn points). Customers can redeem the reward points to pay a discounted price for services that they avail from Minnicks. Is the program working? Yes and in a big way.
For the original version including any supplementary images or video, visit http://www.huffingtonpost.com/rajesh-setty/disruption-through-busine_b_4166347.html

Don't be the product, buy the product!

Schweinderl