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For Ridgewells Catering, Business Really Booms During The Holiday Season

Disruption Through Business Model Innovation: The Story of Minnicks

This is my passion. Lacz grew up in New Jersey. Her mother is a retired schoolteacher and her father owned an engineering and architectural firm. Her love affair with food began as a child, when her Polish grandmother put together sprawling dinners. She also worked in a local deli, where she made and sold sandwiches (her favorite is bologna on rye with mustard) and hot chicken soup. After graduation, she stayed in Washington. She was a bartender, then sold microcomputers and was fired as the catering manager at Clydes, the popular local restaurant chainlet.
For the original version including any supplementary images or video, visit http://www.washingtonpost.com/business/economy/for-ridgewells-catering-business-really-booms-during-the-holiday-season/2013/11/03/81fdfa66-4171-11e3-a751-f032898f2dbc_story_1.html

The technician who visits the location will service the equipment and with a simple scan of the associated QR code, the VIP member is credited with rewards points. Each reward point is worth $1. In addition, Minnicks offers reward points for referrals, social media engagement (eg: Liking Facebook Page and following on Twitter will earn points). Customers can redeem the reward points to pay a discounted price for services that they avail from Minnicks. Is the program working? Yes and in a big way.
For the original version including any supplementary images or video, visit http://www.huffingtonpost.com/rajesh-setty/disruption-through-busine_b_4166347.html

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